OUR MISSION
Everyone deserves to fully enjoy
the life they work so hard to build.
Not someday. Not after the next milestone. Now. Rane was built on this belief — every program, every session, and every tool we create is designed to make it real.
WHAT THIS MEANS
Our mission is to help people break out of the patterns keeping them stuck, patterns so ingrained they have stopped questioning them, and build a life defined by both performance and peace.
We work at the level of the mind and nervous system, because that is where lasting change actually happens. Not surface shifts. Real transformation in how you think, how you lead, and how you show up for the people who matter most.
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This is not just about improving performance. It is about creating the conditions for a life that feels as good as it looks.
In practice, that looks like excelling under pressure without it costing you your health. Being fully present with the people you love — not just physically in the room. Performing at a high level sustainably, not by running on override, but by operating from a foundation that actually holds.
ABOUT SIENNA
The person
who started the work.
Sienna Rane Doles built Rane from two things most coaches don't have at the same time — a deep scientific understanding of the brain, rooted in a neuroscience degree and performing brain imaging research, and a deeply personal experience of being completely lost inside her own patterns. Performing, achieving, and slowly losing herself in the process without realizing it. The science told her why it happens. The experience told her what it actually feels like. That is what created the foundation for Rane.
Sienna is a Certified Professional Coach and holds a B.S. in Cognitive Behavioral Neuroscience from CSU Honors College, where she graduated Magna Cum Laude. She went on to do brain imaging research at the BIRC at UAMS — and it was during that period that the methodology now at the core of NIMC began to take shape.
Her academic foundation shapes every program she builds. But what makes the work truly effective is the combination of scientific rigor and genuine human care. Every client is treated as an individual with their own brain, their own patterns, and their own definition of what it means to thrive.
She has worked with physicians, executives, founders, Vistage members, and high performers across industries.
Sienna is also a sought-after speaker, bringing the science of the brain to executive teams, leadership conferences, and corporate events. Translating complex neuroscience into tools that people actually use.
THE STORY
I thought I was just doing what all high performers do.
Turns out, I was completely stuck.
For years, I operated under chronic stress without knowing it. I was externally driven, hitting goals, telling myself everything was fine. The urgency, the constant doing, the inability to slow down. I convinced myself that was just ambition. That was just me.
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It wasn't until things got bad enough that I stopped. I moved states. I went deep into neuroscience, applied mindset work, and personal development. And one day, sitting outside under a tree, I felt something I hadn't felt in years. Still. Present. Free.
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Not because my life had changed. Because my brain had.
That experience changed everything. I realized how many people are living inside patterns they cannot see. Operating in chronic stress, disconnected from their own lives, believing this is just how it is. I knew this was my calling. To help people break out of those patterns and build a life of purpose, presence, and joy.
Rane was built from that moment. And from the deep belief that you do not have to sacrifice performance to have peace. You just have to train from the inside out.
WHAT WE STAND FOR
The values behind
every program we build.
Every tool, technique, and program is grounded in neuroscience and cognitive behavioral research. We build from what the brain actually responds to.
Rooted in Science
Led by Compassion
Every client comes to this work carrying something real. We meet people where they are, with patience, genuine care, and an unwavering belief in what is possible for them.
Radically Individual
No two brains are the same. No two programs should be either. Everything we build starts with your specific wiring, patterns, and goals. Nothing generic. Ever.
Performance and Peace
We reject the idea that you have to choose. The goal is both. Sustainable high performance built on a foundation of internal stability, presence, and joy.
BEHIND THE NAME
From avoidance
to acceptance.
Rane is Sienna's middle name. For most of her life she avoided it the same way she avoided anything that felt uncomfortable, uncontrolled, or outside the image she was working hard to maintain.
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Learning to embrace it was part of the same shift that created this work. Rane means strong counselor and deciding warrior. Not qualities she was given. Qualities she had to build.
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The name also carries a simple truth that sits at the heart of everything Rane does. Rain is uncomfortable. It disrupts. It forces you to stop. And it is also the thing that makes everything grow. You do not get the clarity without going through the storm first.
The logo holds this too. The line through the A represents moving through Rane — forward, not around. The triangle is the air element — the invisible force that drives change.
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This company was built for people who are ready to stop avoiding the rain.
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Rane means strong counselor and deciding warrior
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The line through A represents moving through Rane
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The triangle in A is the air element, life force and catalyst for change
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Rain gives way to sunshine as every challenge gives way to clarity
I felt peace and joy for the first time. Not because anything outside of me changed, but because my brain had.
SIENNA RANE DOLES, FOUNDER